3. Why are American Express and Discover more expensive when they aren't as widely used like Mastercard and Visa?

Even though incurring a higher cost for American Express and Discover transactions it does pay off in the long run as you will be able to provide as many possible payment options for your customer.

Nothing is more embarrassing for a customer then standing at the checkout with a large quantity of goods and then being turned away because the merchant doesn't accept Discover or American Express. The more broad selection of payment options the more customers coming to your business.

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